7:28 AM — My eyes pop open a full hour before my alarm is supposed to go off. A nameless dread grips me. Oh god, I think. What
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Big Publishing, Kiss Your Ass Goodbye (Part 2)
Big publishing is on the way out. Or at least I hope so. Something I see in English language teaching all the time… It’s one of the mighty,
The Spanish Brand: Snuggle Up With Marca España
Is the Spanish brand suffering? Maybe… The Spanish government is trying to improve the Spanish brand these days, and ungramatically trying to attract foreign investment. That was the
Made in Spain: the Kiss of Death for Spanish Marketing
Spain has a branding problem. Massive unemployment and political corruption aren’t giving the Spanish anything to brag about when they go abroad – or, more accurately, emigrate in
Zombies and Sleepwalkers
“Most people—95% of people—are sleepwalking through life. Life is something they see on TV. They’re just trying to get through the day. Life is something that happens to
Wall Street Intsitute, Madrid: “Spain needs que you hables inglés de verdad”
Here’s something I found here in the barrio. Nice ad, huh? “Spain needs que you hables inglés de verdad.” Yes, right here in Madrid, Wall Street Institute is making their
