Zombies and Sleepwalkers
“Most people—95% of people—are sleepwalking through life. Life is something they see on TV. They’re just trying to get through the day. Life is something that happens to them, not something they do.”
From Richard Rossi on a Special Edition I Love Marketing podcast. I’m paraphrasing, but that’s the basic idea.
Life pro tip: If you’re an entrepreneur or self-employed person of any kind, listen to I Love Marketing. It’s awesome.